Rebrand
This brand, for so long, has been a fraction of a reflection of our lives. When I (khanan) thought of Bhouse, or Brothers House, the idea was the experience of living with my brothers and playing lacrosse throughout most of our lives together. The understanding that this was a rare opportunity we could tell our kids about, I documented it as much as I could through videos, art, and clothing.
With all of us having graduated, we are closing the lacrosse chapter in our lives. Not for good, the days of us playing every day. One thing that my dad has always said to us growing up is What is your ministry? Which is saying, how will you spread the gospel (talk about God) or pour it into other people? I had a brand, but I wasn't uplifting anyone but myself, my brothers, or our team. I have kept the two separate for too long. Bhouse/Brothers house doesn't represent who we are or what we want to be known for anymore.
What is your ministry is the same question Ikigia asks. How do you use your talent or what you're good at in service for others or for the kingdom? What do you love and what does the world need? Talents and their use in the kingdom are paired because what is passion if it can't be shared? Love for the craft and what the world needs coincide because sometimes what the world needs isn't what they want, and the creator will always feel that resistance.
Our family and friends are nerds. When Star Wars: Revenge of the Sith came out, our dad pulled our friends and us out of school to watch the premiere. As much as we love art, we love the ultimate artist, God. We were raised in the Lutheran church. Our father is a pastor, and his father was too. We grew up on anime; one thing that was always missing was representation that looked like us or acted like us. Even in live-action media, there are only so many archetypes of black characters, man or woman. When there is, and the culture enjoys it, they get canceled.
We are going to close the gap in lacrosse with animation, skits, vlogs, DIY’s, live streaming, clothing, art, music, events, and our faith. Big expansion, but we as a team have too. We have teamed up with friends, family, and other artists who share the same dream: to create original series, highlight stories, discuss our favorite characters, and build community through art and faith. Our objective is to make art that is a mirror of reality, but telling it in a way that isn't a reversed copy. One short we are working on is called “The Annual Early Bird Special”. The idea behind the short is: why do birds fly low in front of cars?
We are a group of people made up of other groups of people.
John 15:13